This Air Jordan 1 Mid Features New Branding

Although Jordan Brand typically celebrates the legacy of Michael Jordan and his illustrious NBA career through Air Jordan releases, this latest iteration of the Air Jordan 1 Mid will be paying homage to Nike Basketball.

Dubbed "Nike Hoops," this pair makes use of tumbled and flat white leather predominately seen on the upper that's offset by mismatched green and purple Swoosh branding on the sides and on the outsole. Instead of the traditional Jumpman branding, the shoe's standout feature is the new "Nike Hoops" tongue tag that pays homage to Nike Basketball's inception in 1972.

The latest Air Jordan 1 Mid SE "Nike Hoops" is scheduled to release on Nike.com at select Jordan Brand retailers on April 30 for $125.

Air Jordan 1 Mid SE 'Nike Hoops' CW5853-100 Lateral
Image via Nike
Air Jordan 1 Mid SE 'Nike Hoops' CW5853-100 Medial
Image via Nike
Air Jordan 1 Mid SE 'Nike Hoops' CW5853-100 Top
Image via Nike
Air Jordan 1 Mid SE 'Nike Hoops' CW5853-100 Heel
Image via Nike
Air Jordan 1 Mid SE 'Nike Hoops' CW5853-100 Outsole
Image via Nike

Original Article

Leave a Comment

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

0

Start typing and press Enter to search

Jordan Delta SP Black CD6109-001 Release DateLC23 Diadora N9002 Pink Panther Release Date