breda play

Dallas-based watchmaker BREDA was founded on a mission to create elevated and accessible products that are anchored by simplicity. While the brand’s archive often takes cues from the annals of classic design, BREDA’s newest offering takes a decidedly more modern approach.

Each year, summer rolls around and we’re face to face with the same old problem: the usual watch is too heavy, too suffocating, and too pristine to match up to the pace of the warmer weather. Luckily, this year, the BREDA Play collection arrives just on time.

Built to withstand long summer days of high heat and adventure and priced at just $100, BREDA Play exists to remove the limits imposed by a more fragile, metal timepiece. The unisex watch is crafted from recycled plastic, a 35mm TR90 case, and a 20mm thermoplastic polyurethane band. Coming in four colorway options, Play is built for the unpredictability of summer.

pre-order the BREDA Play collection here

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