New Balance has just unveiled its 2020 Pride collection. Comprised of the New Balance FuelCell Echo in Women's and Men's colorways, as well as a 327 model, the “Pride” pack adopts the rainbow colors of the LGBTQ flag.

The 327 model applies multiple colors across its '70s inspired uppers and is detailed with a flag label at the tongue, a clean white "N" lateral logo hit, and simple "New Balance" branding on the medial mustard side; a white midsole is sandwiched by a thin brown outsole and the colorful uppers.

Both the FuelCell Echo colorways see translucent NB logos with holographic heel panels. The running shoe is updated for the Pride festivities with a beam of colors at the back-half of the shoe, a heart logo, and a Pride flag tongue. The WMNS version elects for aqua knitting while the Men's version comes in blue.

The 327 will retail for $115 USD while the two FuelCell Echo running shoes will sell for $125 USD. Look for the Pride pack to drop today at 10:00 a.m. EDT on New Balance's online store.

In other footwear news, NEPENTHES and Suicoke team up for Purple Label sandals.

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