msftsrep x luisaviaroma

With a very recognizable personal style and a number of footwear collaborations under his belt already, Jaden is no stranger to the world of fashion. Since 2012, he and Willow have headed up the label MSFTSrep — a project that has arguably never got the airtime that it perhaps deserves.

The label produces unisex collections offering inclusive style for every human being, aiming to make the wearer feel part of something bigger. Much like many of Jaden’s previous projects, MSFTSrep takes a strong stance on environmental issues, leaning into methods like upcycling and avoiding animal-based fabrics.

The latest drop from the brand comes in the form of an exclusive collection for Italian retailer Luisaviaroma. Centered on the power of psilocybin, the active element of magic mushrooms, MSFTSrep x Luisaviaroma is a colorful affair that’s rounded out by bold graphics and scientific quotations.

Consisting of a hoodie, two T-shirts, a pair of jeans, and a skate deck, the collection is short but sweet, offering a capsule of essentials as we head into spring and summer.

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